Playfrank Privacy Policy
Playfrank Privacy Policy explains how personal data is collected, used, stored, and shared when you use the Playfrank casino platform. Playfrank operates under UK Gambling Commission licence number 39483 and is committed to handling your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By registering an account, you acknowledge that your personal data will be processed as described in this policy.
This policy applies to all data collected through the website, account registration process, customer support interactions, and any other services provided by the casino. If you have questions about how your data is handled, you can contact the data protection team through the customer support channels.
Data We Collect
Personal data is collected as necessary to provide casino services, meet legal obligations, and maintain account security. The categories of data collected include the following.
| Data Category | Examples | Purpose |
|---|---|---|
| Identity data | Full name, date of birth, government-issued ID | Age and identity verification (KYC) |
| Contact data | Email address, phone number, residential address | Account management and communication |
| Financial data | Payment method details, transaction history | Processing deposits and withdrawals |
| Technical data | IP address, browser type, device identifiers | Security, fraud prevention, and site function |
| Usage data | Game history, session duration, bet and win records | Account management, responsible gaming compliance |
| Communications data | Support chat logs, email correspondence | Customer service and dispute resolution |
Playfrank does not collect or store full card numbers. Payment card data is handled by certified payment processors under PCI DSS standards. Sensitive personal data is processed only to the extent required by legal obligations, including UKGC anti-money-laundering rules.
Legal Basis for Processing
Playfrank processes your personal data on the following legal grounds under UK GDPR:
- Contract performance — processing necessary to provide casino services and manage your account
- Legal obligation — processing required to comply with UKGC licence conditions, anti-money-laundering law, and age verification requirements
- Legitimate interests — fraud prevention, security monitoring, and improving the casino platform
- Consent — where you have opted in to receive marketing communications from Playfrank
You may withdraw consent for marketing at any time through your account settings or by contacting support. Withdrawal of marketing consent does not affect data processed on other legal grounds.
How We Use Your Data
Personal data collected by Playfrank is used to register and manage your account; verify your age and identity as required by UK law; process deposits and withdrawals; detect and prevent fraud and money laundering; comply with UKGC responsible gaming requirements including the monitoring of gambling activity; provide customer support; and send promotional communications where you have consented to receive them.
Playfrank does not sell your personal data to third parties. Data may be shared with third parties only in the following circumstances: payment processors handling your transactions; identity verification and KYC service providers; regulatory bodies including the UK Gambling Commission where required by law; fraud prevention and security services; and professional advisers including legal, audit, and compliance firms.
Data Retention
Personal data is retained for as long as your account is active and for the periods required by law after closure. UKGC licence conditions require certain records, including transaction and identity verification data, to be retained for a minimum of five years after account closure. After the applicable retention period, data is securely deleted or anonymised.
Your Rights
Under UK GDPR, you have the following rights in relation to your personal data held by Playfrank:
- Right of access — to obtain a copy of the personal data held about you
- Right to rectification — to correct inaccurate or incomplete data
- Right to erasure — to request deletion of data where no legal obligation requires it to be kept
- Right to restriction — to limit how your data is processed in certain circumstances
- Right to data portability — to receive your data in a structured, machine-readable format
- Right to object — to object to processing based on legitimate interests, including direct marketing
To exercise any of these rights, contact the Playfrank support team. Requests are handled within one month of receipt. If you believe your data rights have been violated, you may lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Cookies
Playfrank uses cookies and similar tracking technologies on its website. Cookies are small data files stored in your browser that help the site function correctly, remember your preferences, and analyse how the site is used. A separate Cookie Policy describes the cookies used by Playfrank in detail, including how to manage your cookie preferences.
FAQ
What personal data does Playfrank collect?
Playfrank collects identity data (name, date of birth, ID documents), contact information, financial data (payment method and transaction history), technical data (IP address, device type), and usage data (game history, session records). Only data necessary for legal compliance and service provision is collected.
Does Playfrank share my data with third parties?
Playfrank does not sell your data. It is shared only with payment processors, KYC verification providers, regulatory bodies where required by law, and professional advisers. All third parties are required to handle your data securely and in line with applicable data protection law.
How long does Playfrank keep my personal data?
Data is retained for the duration of your account and for a minimum of five years after closure, as required by UKGC licence conditions. After the applicable retention period, data is securely deleted or anonymised.
How can I request access to my personal data?
Contact the Playfrank support team to submit a Subject Access Request. Your request will be handled within one month. You will receive a copy of the personal data held about you in a structured format.
Who do I contact if I have a complaint about my data?
Contact the Playfrank support team in the first instance. If your concern is not resolved, you may lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk. The ICO is the UK's independent authority for data protection.